About Us
Company Overview
C’Life was founded in 2010.
The company is focused on providing continuing education courses to the Canadian financial services industry. The vision of C’Life is to be Canada’s leading provider of continuing education (CE) by providing CE that develops and enhances professional competency. C’Life courses have important knowledge to impart, and each course is a learning experience that adds value to client relationships.
C’LIFE is privately owned.
What Sets Us Apart
CLIFE is distinguished from other education providers in the following ways:
- Focus
The C’Life focus is on continuing education for insurance agents and financial planners, especially for those agents and planners who seek a higher standard in learning. This specialization means that we have a unique understanding of what information agents and advisors must have to become top performers, and ensure they stay that way. - Timely Information
The C’Life objective is to provide you with industry content based on new developments and their impact on agent and advisor business practices. - All Canadian
Our writers, courses, and our company are Canadian. We do not import speakers or their sessions from outside Canada, and then attempt to Canadianize foreign content. Our suppliers are also all Canadian companies. - Superior Service
C’Life aims to retain every client by providing a superior product with the best customer service. We are always open to hearing our clients’ opinions, thoughts, and ideas. We respond to concerns or problems immediately, address or fix them, and apologize for our mistakes. Only by being trustworthy, can we feel we have earned the trust of our clients. - The Details
Our objective is to get not only the big picture right, but the details right too. Customers can count on us. - A Strong, Stable Company
C’Life is committed to being a company that is not dependent on a single person or a single idea. We will be here to provide life insurance and financial education on an ever-expanding basis.
Our Team
C’LIFE has been created by people with experience in Canadian life insurance education and training.
Susan Yates: CEO
Susan’s work experience publishing for the financial services industry, developing industry connections, and writing numerous editions of the Life License Qualification Program (LLQP), in addition to continuing education courses, was the basis for founding C’Life. She now contributes her writing experience to C’Life course development and management skills to overall company activities.
Susan graduated from the University of Waterloo, and after living abroad working for the Government of Bermuda for two years, began her career in Canada in the book publishing industry. She became Managing Director of Global Press and responsible for the annual publishing program of Canada Publishing Corporation, including the prestigious Who’s Who in Canada. After leaving Canada Publishing, Susan initiated publishing projects with CTV, the Canadian Olympic Committee, President’s Choice, Investor’s Group, the Co-operators, and Sears Canada.
Susan’s primary hobby is travelling, having circled the globe once and when possible revisiting favourite places like Honduras, Guatemala, NYC, and London (U.K). She is a voracious reader, volunteer, avid gardener, happy to cook up feasts for family and friends and the best friend of the beloved rescued Beane!
Tap Salmi: President
Tap brings to C’LIFE over 25 years’ experience in sales, marketing and media relations and has held Senior Sales and Marketing Management positions in educational publishing, business management and manufacturing software applications. He is a graduate of the University of Toronto.
Tap has written web, sales and presentation content, and numerous media pieces that have received broad coverage in targeted areas.
He has developed and managed partner relationships and strategic alliances across the globe; and has been a speaker/presenter at workshops, seminars and conferences across North America.
Tap was a competitive swimmer with the Master Ducks swim team based in Aurora, ON, and an occasional hockey player. He most relishes his time spent in the warm water of the Caribbean scuba diving, drinking Monkey Lalas, and snorkeling.
Niles Aavasalmi: Director of Operations
Niles earned his B.B.A with a concentration in General Business Management and Entrepreneurship at Bishop’s University in Lennoxville, Quebec.
Niles’ people skills allow him to effectively communicate with people from all walks of life. He incorporates these skills at C’Life to ensure clients are fully satisfied with their Continuing Education experience. Niles’s energy, optimism, willingness to learn, and generally easy-going approach makes him an asset to the company in addition to being a joy to work with.
When he isn’t helping clients with their continuing education, you’ll find Niles as a valued team player on one of many hockey or baseball teams, cherishing time spent with his amazingly wonderful wife, or running in circles around his beloved Aussie Doodle, OBie.
Media Centre
Members of the media looking for more information about C’Life can connect with our key media relations contact, Tap Salmi.
